Social media king Facebook announced that it will soon rename Facebook, and introduce “metaverse” as its primary operating platform. So what exactly is metaverse, and how will we incorporate it into our lives? Here is your read on all the “Metaverse” talks that have captivated the attention of many
What Is Metaverse?
The term metaverse means the convergence of physical, augmented, and virtual reality where people interact with each other using their 3D avatars. Picture this concept as the future version of the internet along with creating new infrastructure and real-time 3D worlds. It is a virtual realm but feels as real. Think of the metaverse as social media 2.0.
Is Metaverse A New Concept?
Actually no, think of games like Fortnite or Ready Player One; the concept will be very similar to these. In this virtual world, you can hold meetings, interact with your colleagues, collaborate, and communicate with them. You need not be physically present in the space but will be in your 3D avatar.
How Useful Is It For Business?
In the present day scenarios, collaborating on a project at work consists of a conference meeting or you send out memos and people revert to you or meet you in person. The amazing future technology will allow your business to collaborate on any project by being present in your digital avatar. It will connect two experiences of facetime and Google docx.
Metaverse is jam-packed with endless opportunities it can offer to market. The innovative marketing potential ranges from live shows, product launches, live events, content productions, and more.
Cost Efficiency: A big benefit that we will get from Metaverse is that the cost of conducting a manual event will diminish. There will be no need for huge props, or extra expense when you want to launch a product or hold any special celebration. Everything will be virtual and will eradicate extra costs spent on miscellaneous activities to conduct such events.
Connects The World: Even though we have platforms like Skype, Google Meet, and Zoom; Metaverse will surely help in reducing the physical distance in collaborations. With this technology, you can socialize with your business partners and customers sitting in different places in the world from the comfort of your own offices. A person from anywhere on the planet can attend an event in India may be a trade fair and also give a presentation to sell its product in the Indian market.
Increased Safety: With the introduction of metaverse; the safety of conducting events even during a global crisis like a pandemic can be achieved. The pandemic put a stop to the world, if any such further event occurs in human history, businesses virtually can carry on their day-to-day functioning.
The internet might have taken a long time to reach where it is today, and companies gave importance to their digital platforms to conduct business. Same way with metaverse, it will take some time to reach its full potential but once it reaches its optimal stage, the growth awaiting the marketing sector will be endless.
