Google Phases Out Waze Jobs as Map Products Consolidate

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Google

“We’ve initiated the migration of Waze’s current advertising platform to Google Ads technology,” a spokesperson informed Seeking Alpha. In this transition, we’ve improved the process for Waze Ads monetization and offered relocation and severance support as required.

In December 2022, Google announced merging its Waze and Maps teams due to financial strain, signaling a strategic consolidation.

On December 8, as outlined by The Wall Street Journal (WSJ), the company unveiled its intentions to integrate the more than 500 Waze employees with Geo, the division overseeing Maps, Google Earth, and Street View. By combining knowledge and resources into a single, well-functioning mapping unit, the objective is to improve efficiency and promote teamwork.

By merging Waze’s capabilities with Geo for increased productivity and creativity, Google’s move demonstrates its commitment to enhancing mapping services.

At the time, The WSJ reported that there were no anticipated layoffs.

Six months ago, Alphabet, Google’s parent company, announced 12,000 job cuts across all product areas, departments, and regions.

In a statement to staff members on Jan. 20, Google and Alphabet CEO Sundar Pichai said, “Over the past two years we’ve seen periods of dramatic growth.”To sustain growth, the company explained, it hired under different economic conditions than those present today.”

The observed inconsistencies in advertising outcomes have prompted the announcement that the latest layoffs will specifically target roles associated with Waze Ads monetization. This strategic decision reflects a concerted effort to address performance issues and realign resources within the advertising division.

In April, Google’s ad revenue, including ‘search and other,’ grew 2% YoY, as reported by Philipp Schindler. This growth was mostly attributable to a rise in the travel and retail sectors.