Using LinkedIn to its fullest potential

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LinkedIn is widely regarded as the top online network for professionals.  Making sure you are getting the most from the site is important for growing your own professional network and that of your company. Below are some tips on getting the most from LinkedIn.

One great feature on LinkedIn is that it tells you how much of your profile you have completed.

This used to be indicated as a percentage, however, it recently been changed to a ‘profile strength indicator’ which describes your progress using different names. Complete your profile, to ‘All Star’ status or higher if possible.

‘LinkedIn Today’

LinkedIn Today is a feature which aggregates relevant information based on your industry and contacts.  This is a great way to keep abreast of the latest information being shared by your contacts and people in your sector.  Staying up to date with relevant information, and sharing this with others, is an effective way of building your network and improving your profile awareness. The information provided can also be customised if needed by amending your preferences.

LinkedIn Groups And Answers

Contributing to LinkedIn Groups and Answers is a great way of networking and sharing your knowledge on certain topics.  New contacts can be made purely through answering others questions and being helpful.

Starting your own LinkedIn group will enable you to build your own community of like-minded professionals where you can discuss industry specific topics and network with new and existing contacts.  You can also use the group to publicise your website updates and articles to the group members.

LinkedIn Business Profile

LinkedIn allows a business to publish a specific page to promote its products and services.  As with your personal profile, make sure that your company profile is up to date and complete.  LinkedIn company pages can also be used to share updates with your followers. These can either be articles published on your company site or blog, or an interesting article relevant to your industry that you wish to share.
Creating a business page will also increase visibility and allow other LinkedIn users to find your business via the search option.

LinkedIn Outlook Social Connector

You can now integrate LinkedIn with Outlook on your PC.  This allows you to view that contact’s LinkedIn details and updates through the ‘Contacts’ area of Outlook.