Nowadays, businesses are increasingly active across all social media platforms, reflecting the significant shift to digital engagement. However, it’s important to recognize that as a social media platform, Pinterest can offer substantial benefits for your B2B marketing efforts as well. By leveraging Pinterest, you can effectively drive more traffic to your websites, enhance lead generation, and ultimately elevate your brand awareness.
However, understanding how Pinterest operates is essential for leveraging its potential to foster your company’s growth. It’s crucial to bear in mind that Pinterest prioritizes search and rank above all else. Additionally, the strategic use of keywords holds significant sway in this dynamic. Employing the appropriate keywords not only elevates your ranking within Pinterest but also has the surprising effect of bolstering your Google ranking. To optimize your Pinterest posting strategy and bolster your ranking, consider incorporating the following tips:
Establishing Your Company Board on Pinterest
Start by creating a company board on Pinterest, a crucial first step. Infographics are particularly effective here, so if you have any, be sure to post them on your board. Ensure the board’s relevance and create multiple boards on the platform. Share visuals from your website, customer photos, blogs, e-covers, and more across these boards. Keep your content exciting and attractive to maximize engagement.
Optimizing Pinterest with Strategic Keywords
Similar to Google, Pinterest relies on keywords for ranking purposes. Therefore, it’s crucial to use hashtags and keywords effectively across your boards. When creating pins, prioritize the first 50 to 60 characters of the description for the most important keywords. This optimization not only enhances visibility in users’ feeds but also boosts pin ranking. Ensure that your boards, pins, and descriptions incorporate relevant keywords, but avoid overstuffing them with hashtags.
Promoting Your Business Identity on Pinterest
Check to see if every board and pin you have represents the brand and image of your business. A fun aspect of your business should be highlighted in addition to the serious stuff. You can discuss more about the work culture at your organization, as well as event specifics and behind-the-scenes photos. By doing this, you can draw in a larger audience and make them identify with the essence of your business.
Engage With Multiple Accounts
You must connect with brands and profiles. Connect with like-minded users and in return see your followers increase. Most contents from Pinterest are repined. Make use of other pins and acknowledge their work. This helps in creating brand loyalty and will help you connect with them. Engage back with users who comment on your posts. Showcase other thought leaders via your pins to create brand trust.
Paid Ads: Drive Engagement
Similar to other social media platforms, Pinterest offers the opportunity to run paid advertisements. By utilizing paid campaigns, you can effectively target individuals who have engaged with your company or related pages. These advertisements serve to enhance website traffic and generate more leads. However, it’s worth noting that only 24.4% of the sentences contain transition words, indicating a need for greater integration of such linguistic devices.
Pinterest, like any other social media platform, needs good content with appropriate keywords. Here everything you post has to be visually appealing. The more appealing and relatable your content is; the more followers you gain.
