Now we know that Lead Generation is a process. Let’s see how that looks. There are stages in the process, and each is similar across businesses but might have different names. 

We will refer to each stage as the following.

  • Attract
  • Convert
  • Close
  • Connect

Again each of these stages can have a different name, but the purpose is similar.


A lead is someone who engages with the business, as was previously mentioned. In order to attract visitors to its website, the business actually needs to promote itself. Thus, the first stage is referred to as “attract” in order to draw customers to the business and website.

This phase entails publishing ads, creating content, using social media, and other activities. To generate a steady stream of income, businesses must consistently draw visitors.

A business advances to the next stage if it has drawn visitors to its website.


It’s time to turn a visitor into a lead right now. They are gaining visitors to their website, but it’s time to collect data from individuals who are actually interested. Everyone has gone through this phase of wanting to become a leader. You can see a pop-up asking for your email address when you visit a website.

Pop-ups are one type of tool used to turn visitors into leads. Once their personal information has been entered, we go on to the following phase.


It’s time to seal the deal by generating prospects who are motivated to make a purchase. Emails, phone conversations, workflows, etc. are all part of this step. A lead moves on to the next phase after they become a customer.


In order to connect with consumers and grab their attention, the business tries to do both throughout the lead generation process. You still want to make sure the person stays once they become a customer.

Companies nevertheless try to stay in touch with their present clients in order to sustain their ties.


In the “attract” stage, we mentioned that companies would use strategies to attract visitors to their sites. How can companies attract leads?


Companies attract leads through different methods of content.  Content can be posted on social media to draw people to the site. Content can also be anything on the site. 

The appearance of the site needs to be just as compelling to keep visitors coming.


Emailing is another way to get leads that are part of the converting stage. As we mentioned emailing is a great way to get new customers and maintain current ones.


Ads are one of the most well-known ways to attract new customers. Since it is well known, it is natural for users to overlook ads, but a few always catch our eye.


If you are like me, you might have visited websites with blogs, but it seemed odd. Websites try to have a blog section that increases their chances of being seen across Google searches.